{"id":1956,"date":"2017-01-23T07:35:57","date_gmt":"2017-01-23T06:35:57","guid":{"rendered":"http:\/\/trinexo.com\/?p=1956"},"modified":"2017-01-23T07:35:57","modified_gmt":"2017-01-23T06:35:57","slug":"que-hace-un-community-manager-y-por-que-necesitas-uno","status":"publish","type":"post","link":"https:\/\/trinexo.com\/blog\/que-hace-un-community-manager-y-por-que-necesitas-uno\/","title":{"rendered":"\u00bfQu\u00e9 hace un Community Manager y por qu\u00e9 necesitas uno?"},"content":{"rendered":"

Hoy 23 de enero se celebra en todo el mundo el D\u00eda Internacional del Community Manager. Esa profesi\u00f3n que, a menudo, \u00absaben desarrollar\u00bb la mayor\u00eda de hij@s, sobrin@s y vecin@s de aquellas empresas que jam\u00e1s llegar\u00e1n a nada. Y es que aunque el nombre de esta profesi\u00f3n se ha instaurado en nuestra sociedad, su funci\u00f3n e importancia todav\u00eda parecen pasar desapercibidas. Vamos a intentar dar un poco de luz a esas dudas: \u00bfQu\u00e9 hace un Community Manager y por qu\u00e9 necesitas uno?<\/p>\n

\n

\u00ab\u00bfAs\u00ed que te dedicas a publicar en Facebook\u00a0y tuitear?\u00bb<\/em><\/h4>\n<\/blockquote>\n

Community Managers, \u00bfcu\u00e1ntas veces has o\u00eddo nombrar esta profesi\u00f3n? A menudo cuando le comentas a alguien que eres community manager toda la respuesta que recibes es una mirada con los ojos en blanco. Por desgracia, adem\u00e1s, no s\u00f3lo son las personas mayores menos acostumbradas a las TIC\u00b4s las que no tienen demasiada idea de qu\u00e9 hacemos. Tampoco los gerentes de algunas empresas que sin duda necesitan a un profesional. A esto nos dedicamos los community managers:<\/p>\n

Somos la voz de las empresas.<\/h2>\n

Las redes sociales ofrecen a las empresas una oportunidad \u00fanica para sus clientes conozcan m\u00e1s acerca de sus marcas. De hecho, las redes sociales son el mejor canal para transmitir todo lo que se esconde detr\u00e1s de la marca. De esta manera, el p\u00fablico puede empatizar mucho mejor con su misi\u00f3n y visi\u00f3n, adem\u00e1s de acercarse a sus productos y servicios de una manera mucho m\u00e1s f\u00e1cil y c\u00f3moda.<\/p>\n

Facilitamos\u00a0nuevas relaciones<\/h2>\n

Sin duda esta es una de las funciones m\u00e1s importantes de los Community Manager. Es en realidad, y por decirlo de alg\u00fan modo, la raz\u00f3n de ser del community manager es contactar y hacer crecer la audiencia de las empresas. Ahora que cada vez m\u00e1s se est\u00e1 poniendo en valor mejorar la experiencia de los clientes, y crear y afianzar su\u00a0relaci\u00f3n con la marca, los comnunity managers (profesionales) son imprescincibles. Si una empresa no tiene a una persona o empresa encargada de llevar a cabo esta tarea, es complicado dinamizar esta relaci\u00f3n marca-audiencia.<\/p>\n

Hacer ruido.<\/h2>\n

Con m\u00e1s de 1580 millones de personas en Facebook y\u00a0883 millones en Twitter, las posibilidades de que su empresa llegue cada vez a m\u00e1s gente son inmensas. \u00bfSer\u00eda posible aprovechar esta oportunidad sin un community manager profesional?. Respuesta corta: s\u00ed. Pero lo cierto es que sin una persona formada y profesional podr\u00e1s llegar a esa gente de manera espor\u00e1dica, pero no de manera constante ni, seguramente, acertada. Un community manager profesional har\u00e1 que el alcance de tu marca en las redes sociales sea mucho mayor y de mayor calidad.<\/p>\n

Escuchar.<\/h2>\n

No es posible ser un gran community manager sin ser un buen oyente. Y no s\u00f3lo nos referimos a escuchar a tu audiencia, sino tambi\u00e9n escuchar qu\u00e9 es lo que est\u00e1 pasando alrededor. Manterner los o\u00eddos bien abiertos acerca del sentimiento que levanta tu marca es esencial y puede ser realmente complicado si no dispones de tiempo o habilidades para ello.<\/p>\n

As\u00ed pues, ahora que ya conoces un poco mejor la labor de los community manager y sabes que hoy es su d\u00eda:<\/p>\n

    \n
  1. Hazles un regalo \ud83d\ude09<\/li>\n
  2. Ll\u00e1manos y descubre en qu\u00e9 podemos ayudarte.<\/li>\n<\/ol>\n

    \u00bfTe ha gustado este post? Com\u00e9ntalo con nosotros a trav\u00e9s de Facebook<\/a>, Twitter<\/a>, Google+<\/a>, Instagram <\/a>o LinkedIn<\/a>, \u00a1seguro que nuestro Community Manager estar\u00e1 encantado de responderte!<\/p>\n

    <\/div>\n","protected":false},"excerpt":{"rendered":"

    Hoy D\u00eda Internacional del Community Manager queremos mostrarte en qu\u00e9 consiste esta profesi\u00f3n y por qu\u00e9 tu empresa necesita contar con uno para crecer.<\/p>\n","protected":false},"author":2,"featured_media":1957,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[75],"tags":[60,166],"class_list":["post-1956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-community-manager","tag-social-media"],"yoast_head":"\n\u00bfQu\u00e9 hace un Community Manager y por qu\u00e9 necesitas uno? - Trinexo<\/title>\n<meta name=\"description\" content=\"Hoy D\u00eda Internacional del Community Manager queremos mostrarte en qu\u00e9 consiste esta profesi\u00f3n y por qu\u00e9 tu empresa necesita contar con uno para crecer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trinexo.com\/blog\/que-hace-un-community-manager-y-por-que-necesitas-uno\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 hace un Community Manager y por qu\u00e9 necesitas uno? 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