{"id":2718,"date":"2019-08-08T10:36:42","date_gmt":"2019-08-08T08:36:42","guid":{"rendered":"https:\/\/trinexo.com\/?p=2712"},"modified":"2019-08-08T10:36:42","modified_gmt":"2019-08-08T08:36:42","slug":"que-es-el-buyer-persona-y-como-disenarlo","status":"publish","type":"post","link":"https:\/\/trinexo.com\/blog\/que-es-el-buyer-persona-y-como-disenarlo\/","title":{"rendered":"Qu\u00e9 es el buyer persona y c\u00f3mo dise\u00f1arlo"},"content":{"rendered":"<p>La definici\u00f3n de tu <strong>buyer persona<\/strong> es uno de esos pasos que forman parte de la base del \u00e9xito de tu proyecto. \u00bfNo sabes qu\u00e9 es? \u00a1\u00a1\u00a1Que no cunda el p\u00e1nico!!! &#x1f607; \u00a1Para eso estamos! &#x1f607;<\/p>\n<p>En este post te vamos a dar algunas claves de c\u00f3mo definir tu buyer persona para que seas capaz de dar en el blanco a la hora de llegar tu p\u00fablico espec\u00edfico. Pero antes, vayamos por partes:<\/p>\n<h3>\u00bfQu\u00e9 es el buyer persona?<\/h3>\n<p>Se trata de un \u201cretrato robot\u201d del cliente ideal de tu empresa, un servicio o un producto en concreto. Para dise\u00f1arlo, necesitamos una serie de datos sociodemogr\u00e1ficos, psicol\u00f3gicos y de conducta fundamentales para el dise\u00f1o cualquier estrategia de marketing.<\/p>\n<h3>\u00bfQu\u00e9 datos sociodemogr\u00e1ficos necesitas?<\/h3>\n<p>Las caracter\u00edsticas demogr\u00e1ficas de nuestro buyer persona son imprescindibles a la hora de saber c\u00f3mo dise\u00f1ar una campa\u00f1a de marketing y dar en la diana del coraz\u00f3ncito de nuestro p\u00fablico. Los rasgos demogr\u00e1ficos b\u00e1sicos que necesitamos son la edad, el sexo, d\u00f3nde vive, su formaci\u00f3n, profesi\u00f3n y nivel de ingresos.<\/p>\n<h3>\u00bfQu\u00e9 datos psicol\u00f3gicos?<\/h3>\n<p>\u00bfCu\u00e1les son sus intereses? \u00bfQu\u00e9 es lo que le motiva para acercarse a nuestra marca o a otras similares? \u00bfQu\u00e9 miedos o pasiones tiene tu p\u00fablico y c\u00f3mo puedes ayudarles? Intenta dar con sus necesidades y tendr\u00e1s la clave para convertirte en parte de la soluci\u00f3n.<\/p>\n<h3>\u00bfC\u00f3mo se comporta tu p\u00fablico?<\/h3>\n<p>De acuerdo a sus caracter\u00edsticas demogr\u00e1ficas y psicol\u00f3gicas, ya podremos comprender un poco m\u00e1s su comportamiento. \u00bfUtiliza el m\u00f3vil como medio de compra? \u00bfCu\u00e1ndo compra? y un sin f\u00edn de conductas que nos har\u00e1n acercarnos a dibujar el mejor buyer persona.<\/p>\n<h3>\u00bfC\u00f3mo hacer tu buyer persona lo m\u00e1s cercano a la realidad posible?<\/h3>\n<ul>\n<li>Haz una buena encuesta a tus clientes.<\/li>\n<li>Analiza de forma exhaustiva los datos.<\/li>\n<li>Aprovecha los datos que te dan las diferentes redes sociales de tu empresa (sexo, edad, ubicaci\u00f3n).<\/li>\n<li>Plant\u00e9ate contratar a una agencia para que realice el estudio de marketing.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>\u00bfLo tienes? Trata de dise\u00f1ar tu buyer persona con los datos m\u00e1s exactos que puedas recabar y ver\u00e1s como te da la suficiente informaci\u00f3n como para redirigir tus campa\u00f1as de marketing de tal manera que sea m\u00e1s f\u00e1cil que alcances el \u00e9xito &#x1f4c8;.<\/p>\n<p>En cualquier caso, si necesitas ayuda, no dudes en consultarnos y seguir a Trinexo en Instagram, Facebook, Twitter o LinkedIn, donde siempre dejamos p\u00edldoras de conocimiento para ayudarte a triunfar con tu proyecto &#x1f4aa;&#x1f3fc;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hoy te contamos qu\u00e9 es el buyer persona y c\u00f3mo dise\u00f1arlo lo m\u00e1s fielmente posible para hacer que tu proyecto gane posibilidades de triunfar como te mereces.<\/p>\n","protected":false},"author":2,"featured_media":2784,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[75],"tags":[251,105,252,35],"class_list":["post-2718","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-buyer-persona","tag-estrategia-de-marketing","tag-estudio-de-mercado","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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